Visitor Level Aggregations Using R and Adobe Analytics Data Feeds

Follow @trevorwithdata Visitor level aggregations (or as I like to call them, “visitor rollups”) are one of the most useful and meaningful things you can do with an Adobe Analytics data feed.  If you ever want to do cluster analysis to find interesting marketing segments, propensity modeling to find likely converters, or product affinity analysis for cross […]

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First Post

This is the first post on this blog. I’m hoping that a year from now, we’ll look back on this post and remember what our perspectives were like at the beginning. The intent for this blog is to provide easy to understand information that helps marketers (and possibly others) get the most out of their […]

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