Follow @TrevorHPaulsen One of the hottest topics in the digital marketing space has always been marketing attribution. If you’re unfamiliar with this problem space, (I’d be surprised, but) there are lots of excellent explanations out there including this one. In a nutshell, companies have a lot of marketing outlets – search, display ads, social networks, email, […]
Tag: dplyr
How to Setup sparklyr: An R Interface for Apache Spark
Follow @TrevorHPaulsen If you haven’t heard of Apache Spark yet, I’d be pretty surprised. It’s an amazing open source project that’s changing the way people think about processing big data. That said, in my opinion it has never been super accessible to those of us data enthusiasts who aren’t Java application engineers – that is until […]