If you haven’t yet heard of Adobe’s Customer Journey Analytics (CJA), it’s a mighty step up from the old world of digital analytics that many of us come from – and it’s completely transforming the way companies analyze and think of their customers’ end to end experience. CJA is powerful in many ways because it […]
Tag: dplyr
Multi-Touch Attribution Using Adobe Analytics Data Feeds and R
Follow @trevorwithdata One of the hottest topics in the digital marketing space has always been marketing attribution. If you’re unfamiliar with this problem space, (I’d be surprised, but) there are lots of excellent explanations out there including this one. In a nutshell, companies have a lot of marketing outlets – search, display ads, social networks, email, […]
How to Setup sparklyr: An R Interface for Apache Spark
Follow @trevorwithdata If you haven’t heard of Apache Spark yet, I’d be pretty surprised. It’s an amazing open source project that’s changing the way people think about processing big data. That said, in my opinion it has never been super accessible to those of us data enthusiasts who aren’t Java application engineers – that is until […]