How to Setup a Data Lake and Start Making SQL Queries with Adobe Analytics, AWS S3, and Athena

Follow @BikerJaredThe phrase “big data” is used so often it’s almost trite. These days, nearly all large enterprises have established a data science or data integration practice that is used for analysis projects. In my experience, however, many smaller companies (or often smaller teams within large enterprises) have yet to adopt any sort of big data […]

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Build Your Own Cross-Device Marketing Attribution with Apache Spark and R

Follow @TrevorHPaulsen Over my last few posts I’ve been focusing on how to do better marketing attribution using Adobe Analytics Data Feeds and Apache Spark coupled with R. You can read all about those attribution techniques here: Multi-Touch Attribution Using Adobe Analytics Data Feeds and R The Two Best Models for Algorithmic Marketing Attribution That said, […]

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Visitor Level Aggregations Using R and Adobe Analytics Data Feeds

Follow @TrevorHPaulsen Visitor level aggregations (or as I like to call them, “visitor rollups”) are one of the most useful and meaningful things you can do with an Adobe Analytics data feed.  If you ever want to do cluster analysis to find interesting marketing segments, propensity modeling to find likely converters, or product affinity analysis for cross […]

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